VR360 Production for the Phu My Plant Complex by Kim Marcom

VR360 Production for the Phu My Plant Complex by Kim Marcom

With the goal of demonstrating a strong transformation towards digitalization, supply chain transparency, and modern integrated production ecosystem, the Phu My Fertilizer Plant – PetroVietnam Fertilizer and Chemical Corporation (PVFCCo) – one of Vietnam’s leading heavy industrial hubs, chose Kim Marcom to execute its VR360 project – a factory tour platform using 360 technology. The project aims to fully digitize the real-life visiting journey through a Virtual Tour 360, enabling partners, customers, and internal teams to “step into” the factory anytime, anywhere, 24/7.

kim-marcom-produces-virtual-tour-360-for-the-phu-my-fertilizer-plant
Kim Marcom produces a Virtual Tour 360 for the Phu My Fertilizer Plant

Kim Marcom Produces Virtual Tour 360 for the Phu My Fertilizer Plant

Digitizing a 63-Hectare Phu My Fertilizer Plant with VR360

Turning a massive heavy-industry complex into a fluid and realistic VR360 experience is extremely challenging. The Kim Marcom team handled several unique demands:

  • Huge Scale: The complex includes multiple factories, workshops, and an intricate infrastructure system.
  • Safety & Security Requirements: A specialized production environment with strict rules involving machinery, chemicals, and internal protocols.
  • Logical Structure: The virtual journey must accurately represent the real physical visit and clearly illustrate the continuous operational workflow of the factory.

The project underscores PVFCCo Phu My, leading position in digital transformation.The VR360 virtual tour platform for the Phú Mỹ Plant Complex has gained significant attention from major Vietnamese newspapers and magazines, including Sài Gòn Giải Phóng, the Government Electronic Newspaper, Accounting & Auditing Magazine, TheLeader, and others.

vietnamese-newspapers-and-magazines-have-covered-the-Phu-My-VR360-project-produced-by-Kim-Marcom
Vietnamese newspapers and magazines have covered the Phu My VR360 project produced by Kim Marcom

Cost-Optimized Virtual Tour 360 Production for Industrial Sites

To overcome these challenges and deliver a clean, professional product down to the smallest detail, the Kim Marcom team executed a tightly structured workflow with specialized technical solutions.

1. Surveying & Developing the Logical Flow Map

A professional Tour 360 requires a logical navigation path. The Script and Production teams conducted a full-site survey across the entire industrial complex.

the-visiting-journey-from-the-factory-area-to-the-office
The visiting journey from the factory area to the office

A detailed flow map with more than 100 shooting points was created to accurately simulate the physical visiting journey – from the Main Gate to the final destination at the Quality Control Department (KCS).

2. Professional Panorama 360 Production

Using dedicated 360 equipment, Kim Marcom captured the entirety of the large-scale complex. Beyond shooting, the post-production team retouched and refined every frame, removing unnecessary elements and ensuring clean, sharp, and professional visuals that reflect the true scale of the Phu My Fertilizer Plant.

warehouse-space-inside-the-industrial-zone
Warehouse space inside the industrial zone

3. Interactive Programming & UX/UI Optimization

The Technical team programmed a smooth and intuitive interactive interface. Intelligent navigation hotspots allow users to move easily between areas with a single click.

navigation-hotspots-allowing-free-movement-along-the-flow-map
Navigation hotspots allowing free movement along the flow map

To enhance the digital visiting experience, Kim Marcom created two unique Virtual Tour journeys, serving different usage needs:

Tour 1 – Guided Tour (Automatic)

A system-led experience where visitors are automatically guided through key highlights. A professional voice-over explains processes, technologies, and achievements within the integrated ecosystem.

Tour 2 – Free Exploration

A “walk-around-like-real-life” experience. Visitors can freely explore approved areas on the 360 map, accessing strategic viewpoints to learn more about any area of interest.

two-customized-360-tour-designs-tailored-to-visitor-needs
Two customized 360 Tour designs tailored to visitor needs

Conclusion

For factories, industrial complexes, and large-scale manufacturing hubs, traditional physical tours face limitations due to safety regulations, internal security protocols, distance, and high operational costs.

Understanding the demand for Virtual Tour 360 ProductionService for Factories and Industrial Zones, Kim Marcom provides an optimized solution that enables partners and investors to explore facilities 24/7, eliminating geographical barriers and reducing 100% of the time and cost required for physical visits.

Read more: Professional Video Production Services at Kim Marcom

Contact Kim Marcom for consultation on Virtual Tour 360 production (VR360) services to digitize processes, optimize operations, and elevate your enterprise visitor experience.

Contact Information

📞 Hotline: 0917 407 966

🌐 Facebook: Kim Marcom 

🌐 Youtube: Kim Marcom 

✉️ Email: kim@kimmarcom.com

A Visual Journey into the Future of Logistics with Company profile video

A Visual Journey into the Future of Logistics with Company Profile Video

As they prepare to participate in internal exhibitions, LTA – Logistics Technology Application needed a compelling company profile video to showcase their innovative solutions and attract potential partners on a global scale. The video needed to effectively communicate the company’s key strengths” their focus on automation, optimization, green logistics, and their vision for a connected, digital future for the industry.

company-profile-video-technology
A compelling company profile video is top choice attract potential partners and clients.

With expertise in working with a wide range of companies in the technology sector, deep understanding of audience insights, and strong VFX creativity; LTA entrusted Kim Marcom to embark on a collaborative journey to create a video that will capture attention, communicate their value proposition, and leave a lasting impression on the international audience.

Understanding of the Audience & Objectives of Company Profile Video

The Creative team began by conducting thorough research to understand the target audience at the international exhibition. We also work closely with LTA to define clear objectives for the video, focusing on:

  • Brand Awareness: increase LTA’s visibility and recognition in the global logistics market.
  • Thought Leadership: position the company as a pioneer in the digital transformation of logistics.
company-profile-video-technology
Understanding the Audience and Objective is crucial for determining the success of company profile video

Crafting a compelling Company Profile video narrative for technology industry

Key challenges: the video briefly touches upon the challenges faced by the logistics industry, such as efficiency, lack of transparency, and environmental impact.
Present LTA’s solutions: showcase LTA’s core technologies, including their i-Depot SuperApp@LTA, warehouse management system and transportation management system, using a combination of real footage and dynamic VFX to illustrate their practical applications.

company-profile-video-technology
Combination of footage and dynamic VFX to illustrate the application with comany profile video

Read more: Corporate Video Service

Emphasis Green Initiatives: highlight the company’s commitment to sustainable logistics practices and their efforts to minimize the environmental impact.
Showcase the Online Platform: Present their vision for a comprehensive online logistics platform, using animation and motion graphics to visualize the interconnectedness and efficiency it brings to the supply chain.

company-profile-video-technology
Visualize the online logistics platform in company profile video

Visual Storytelling and VFX Magic in Software company profile video

High-quality Cinematography: Kim Marcom DOP and production vew captured stunning visuals of LTA’s operations, including their modern facilities, advanced technology and dedicated team.
Dynamic VFX is implemented to illustrate the flow of goods through the supply chain, visualize data insights, and create futuristic scenarios of LTA’s platform in action.

company-profile-video-technology
Dynamic VFX creating a futuristic scenarios of LTA’s platform in action.

Besides VFX frames, we also use motion graphics to explain complex concepts in a clear and engaging way, such as how their systems optimized logistics operations. Music & sound effects are used to enhance the emotional impact and create the atmosphere of innovation and progress.

company-profile-video-technology
Motion graphics illustrating the intricacy of the logistics platfrom

Delivering an impactful Company Profile Video for technology corporation

The final company profile video was a powerful & engaging showcase of LTA’s capabilities and vision. It effectively communicates their key messages to the international audience and generated interest at the exhibition.

This project exemplifies how strategic storytelling, high-quality visuals, and a deep understanding of the target audience can create a company profile video that delivers exceptional results.

A Visual Journey into the Future of Logistics with Company profile video

Looking to make a lasting impression at your next event? Contact us today for a free consultation on your Corporate Video, Television Commercial, Explainer Videos ect.. Whatever you have in mind, let us know!
Email: kim@kimmarcom.com
Hotline: 0917 407 966
Facebook: https://www.facebook.com/KimMarcomVN
YouTube: https://www.youtube.com/c/KimMarcom

corporate-introduction-video-for-logistics
Makes a Global Impact – Corporate Introduction Video Production for Logistics Company

Makes a Global Impact – Corporate Introduction Video Production for Logistics Company

In the fast-paced world of global logistics, making a strong first impression is crucial. Internal exhibitions where industry leaders gather, a captivating corporate introduction video would be the key factor to standing from the competition.

corporate-introduction-video-for-logistics
A captivating corporate introduction video is the key to stand out form the cometition

Genuine Partner Group (GPG), a leading logistics producer in Vietnam, recognized this need as they prepared for a major international logistics exhibition. With ambition to expand their global presence and attract new partnerships, GPG sought a production house that could capture their essence and communicate their strengths effectively.

corporate-introduction-video-for-logistics
The Kim Marcom team entrusted with GPG’s corporate introduction production to showcase to a global audience

Carrying a proven track record in corporate video production, understanding audience insights, and the ability to craft compelling visual narrative for businesses, Kim Marcom was entrusted with the task of creating a video that would showcase GPG’s core values, diverse operations, and unique ecosystem to a global audience.

corporate-introduction-video-for-logistics
The Kim Marcom team in action at GPG’s depot

The project’s primary goal was to create a video that would not only inform but also leave a lasting impression on potential partners and clients at the exhibition, positioning the company as a reliable and innovative leader in the logistics industry.

The Challenge of producing corporate introduction video for Logistic sector

Capturing Target audience with company profile video

The video needed to resonate with a diverse audience of industry professionals, including potential clients, partners, and investors from different cultural backgrounds and with varying levels of familiarity with GPG and its services.

corporate-introduction-video-for-logistics
The challenge of corprorate video that resonates with the diverse audience of industry professionals.

Corporate introduction video optimized for Exhibition environment

The video had to be optimized for playback at the exhibition, considering factors such as screen size, ambient noise, and viewer attention spans in a busy exhibition hall.

corporate-introduction-video-for-logistics
Corporate introduction video optimized for Exhibition environment is another factor for consideration

The Solution – Kim Marcom’s approach to producing Corporate Introduction video for the Logistic industry.

Strategic Storytelling in Company profile video

Kim Marcom’s creative team began by conducting in depth research on the Logistic industry, target audience’s visual taste and insights, along with behaviors coming into an internal exhibition. The Creative developed a strategic narrative with the Script and Moodboard for the video, highlighting the company’s key strengths and competitive advantages, focusing on their commitment to innovation, customer satisfaction, and sustainable practices.

corporate-introduction-video-for-logistics
The Creative team developed a strategic narrative highlighting the company’s key strengths and competitive advantages

Visually Dynamic Corporate Video Introduction production

To capture the dynamism of the company’s operations, Kim Marcom employed a mix of high-quality live-action footage at the company’s depot; motion graphics, VFX. Drone shots showcased the scale of GPG’s logistics network.

corporate-introduction-video-for-logistics
High-quality live-action footage at the company’s depot for the perfectly captures the scale of the Logistics company

Understanding that showcasing the company’s vast operational network in the corporate introduction video was crucial, Kim Marcom utilized advanced post-production motion tracking techniques for the depot scenes. Dynamic texts seamlessly follow the movement of containers, trucks, and cargo, highlighting the company’s key operation sectors.

corporate-introduction-video-for-logistics
Motion tracking techniques follows the camera movement

This not only adds a visually engaging layer to the footage, but also provides concise and informative details on GPG’s capability; all while perfectly captivating the audience at the bustling exhibition.

Read more: Kim Marcom’s Corporate video service

The indoor sequences featuring GPG Board of Directors, Kim Marcom opted for a more stylized approach. Instead of traditional interviews, the production team incorporated high-tech VFX frames. The technique not only emphasized the company’s commitment to these values, but also added a futuristic and dynamic feel to the video, reflecting the company’s forward-thinking approach to logistics.

corporate-introduction-video-for-logistics
Stylized high-tech VFX frames showcasing the company’s core values

The combination of dynamic motion tracking and stylized VFX allowed Kim Marcom to create a visually rich and informative experience for the audience. It transformed potentially mundane scenes into captivating moments, ensuring that GPG’s key operations and core values were communicated with impact and style.

corporate-introduction-video-for-logistics
Kim Marcom’s commitment to pushing the boundaries of corporate video production

This post-production prowess is a testament to Kim Marcom’s dedication to pushing the boundaries of corporate video production and delivering exceptional results for our clients.

The Results

The final video effectively communicated GPG’s core values and brand identity, strengthening their reputation as a trusted and innovative logistics partner.

Make a Global Impact with Corporate Video Production with Kim Marcom
Kim Marcom’s strategic approach, creative execution and attention to detail resulted in a corporate introduction video for GPG to showcase at the international logistics exhibition. The video played a crucial role in the connection between partners and clients, enhancing the company image and achieving their global business goals.

Looking to make a lasting impression at your next event? Contact us today for a free consultation on your Corporate Video, Television Commercial, Explainer Videos ect.. Whatever you have in mind, let us know!
Email: kim@kimmarcom.com
Hotline: 0917 407 966
Facebook: https://www.facebook.com/KimMarcomVN
YouTube: https://www.youtube.com/c/KimMarcom

KATE-SPADE-NEW-YORK-FASHION-COMMERCIAL-VIDEO-THE-MAKING-OF-SPADE-FLOWER-JACQUARD-COLLECTION
KATE SPADE NEW YORK FASHION HANDBAG VIDEO – THE MAKING OF SPADE FLOWER JACQUARD COLLECTION

KATE SPADE NEW YORK HANDBAG VIDEO – THE MAKING OF SPADE FLOWER JACQUARD COLLECTION  

Fashion Commercial Video is a creative and powerful communication tool in the dynamic fashion industry. Kim Marcom had the pleasure of participating in Kate Spade’s fashion handbag video project recently. 

About Kate Spade
Founded in 1993, Kate Spade New York is an iconic American fashion house renowned for its sophisticated aesthetic. The brand’s signature blend of bold colors, clean lines and optimistic feminity has captured the hearts of fashion-forward individuals worldwide.    

I. The Challenge: Why Kate Spade Needs A Fashion Handbag Video? 

Despite being a long-standing brand in the fashion industry, some people still have inaccurate perceptions about Kate Spade. They’ve heard from customers that their products are not high quality and prestigious, or do not offer investment pieces. Therefore, producing a Fashion Handbag Video is an opportunity to show the behind-the-scenes look at what goes into making quality handbags.

Read more: Kim Marcom Corporate Video Production Service

II. The Solution: Kim Marcom Becomes The Partner To Produce Kate Spade’s Fashion Handbag Video  

To overcome these challenges, Simone has chosen Kim Marcom to produce Kate Spade’s fashion handbag video. This video will spotlight the Spade Flower, Nouceau, and Deco collections – luxury product lines from Kate Spade. Through the creative endeavor, the brand’s video aims to:
– Romance their core handbag families, and communicate quality, craftsmanship and design to the customer
– Differentiate their Luxury Product line from other Off-price offerings.
– Using in Marketing to create social, site, and email assets that feature deeper storytelling around quality and design.

So, what steps did the Kim Marcom team take to produce a fashion handbag video that met Kate Spade’s goals?

2.1. Pre-Production Phase

Upon receiving the brief from Kate Spade, the Kim Marcom team embarked on a creative journey, developing Storyboards and Moodboard that closely aligned with the brand’s goals. By exploring concepts such as “The artisan’s touch,” “From sketch to stitch”, “Innovative techniques”, “A symphony of sounds”, and “Emotional connection,”… the team created a visual narrative that would evoke a deep emotional response in the audience.

Next, we presented all our creative proposals to the client and prepared a detailed shooting list. A pre-production meeting was arranged to discuss Fashion Commercial Video production in detail with the client. This crucial step ensured a smooth production process. With years of experience producing commercial videos for multinational corporations, Kim Marcom consistently delivers innovative ideas to help clients capture the market.

Upon-receiving-the-brief-from-Kate-Spade-the-Kim-Marcom-team-embarked-on-a-creative-journey
Upon receiving the brief from Kate Spade, the Kim Marcom team embarked on a creative journey
Source: Kim Marcom

2.2. Shooting Day

On shooting day, the Kim Marcom team eagerly arrived at the Kate Spade handbag factory. Every camera angle was meticulously framed to tell the story of Kate Spade’s high-end handbags. Our DOP and Cam OP always strive to capture the most visually stunning shots, aiming to not only emotionally connect with the audience but also to convey the brand’s goals.

We truly appreciate the warm welcome and support by the management and staff during the shooting day. As a result, the Fashion Handbag Video production process was carried out efficiently and according to plan.

Our-DOP-and-Cam-OP-were-always-striving-to-capture-the-most-visually-stunning-shots

2.3. Post-Production Phase

Now it’s time to bring all the pieces together to create a truly perfect fashion handbag video for Kate Spade! The soft fonts and artistic color have made Kate Spade’s luxury handbags with a sense of romantic charm. Every frame of the film is a visual art experience. 

Besides that, the music and sound effects are crucial for a fully immersive experience, and our editors have chosen them with great care. 

Every-frame-of-the-film-is-a-visual-art-experience.
Every frame of the film is a visual art experience.
Source: Kim Marcom

III. Result

With the talented video production and creative team, Kate Spade’s fashion video has fully expressed the brand’s goals and captures the impressive journey of crafting high-end, fashionable handbags. And this is exactly what has been delivered throughout the Kate Spade New York Fashion Commercial Video:
– The Premium Handbag Collection’s craftsmanship
– The detailed process from sketching to finished product
– The meticulous designs of high-quality handbag lines
– The quality of leather and hardware used in Spade Flower, Nouceau, and Deco collections

At Kim Marcom, we prioritize video quality above all else, working closely with our clients to create exceptional results. We are deeply grateful to Kate Spade for trusting us as a reliable partner on the journey to spread the brand’s values.

Contact us today to Boost your Brand’s value with a professional  Fashion Commercial Video!

Contact us for more information

📞Hotline: 0917 407 966

📩Email: kim@kimmarcom.com

🌐Facebook: https://www.facebook.com/KimMarcomVN 

🌐YouTube: https://www.youtube.com/c/KimMarcom

3D ANIMATION IN PROJECT INTRODUCTION VIDEO – FUELING THE RENEWABLE POWER REVOLUTION WITH MAINSTREAM

3D ANIMATION IN PROJECT INTRODUCTION VIDEO – FUELING THE RENEWABLE POWER REVOLUTION WITH MAINSTREAM

3D Animation has become a key factor that can elevate your video content to new heights. By harnessing its potential, you can create engaging, informative, and visually stunning videos that resonate with your audience. This article is a must-read for exploring 3D video animation in project introduction services!     

1. 3D Animation Project Introduction Video – A Prominent Trend in Corporate Video Production 

3D Animation is a powerful tool for crafting visually attractive and captivating promotional videos. It is the perfect candidate for illustrating intricate ideas, showcasing products, services; or narrating in a way that is both informative and entertaining. 

3D-animation-in-project-introduction-video
3D Animation is a powerful tool for crafting visually attractive and captivating promotional videos.
Source: Kim Marcom

There are many reasons why we should use video 3D animation in project introduction videos. Here are some of the most important aspects that are not to be overlooked:
– Visually attractive:  Animated video can produce striking visuals that capture attention and involve audiences.
– Captivating: Utilizing 3D animation allows for the development of interactive experiences that capture and hold audiences’ attention.
– Cost-Effective: Animated video production is a cost-effective marketing tool in the long run because of its versatility and reusability.
– Boosts Brand Image: High-quality animations elevate your brand’s perceived value and professionalism.

Read more: 3D Animation Service at Kim Marcom  

2. Developing 3D Animation Visuals for Renewable Power Company Corporate Video

2.1. Mainstream – A leading pure-play renewable energy company

With the impressive slogan “Goodbye CO2 – Hello Mainstream”, Mainstream Renewable Power stands out with a track record of wind and solar assets spanning across global markets, including Europe, Latin America, Africa, and Asia-Pacific. Being one of the most successful developers of gigawatt-scale renewables platforms across onshore wind, offshore wind, and solar power generation, Mainstream has successfully delivered 6.5 GW of wind and solar generation assets to financial close-ready.

To lead change, Mainstream is establishing renewables as the climate and energy security solution; clearing pathways for their deployment; developing supply chains, and collaborating with communities to ensure that nobody is left behind. 

3D-animation-in-project-introduction-video
Mainstream is a leading pure-play renewable energy company
Source: Kim Marcom

2.2.  How did Kim Marcom apply 3D animation 3D animation in Mainstream Project Introduction Video?

With the rapid advancement of 3D animation, Mainstream Renewable Energy and Kim Marcom have worked together to embrace this graphic technique for the corporate video, aiming to:
   – Enhance visually stunning and distinctiveness
   – Visualize complex concepts and provide more information
   – Create a deeper connection with the audience

In the initial stage, Kim Marcom’s team went through a detailed script outline. Then, our animators developed a series of complex processes to create vibrant 3D animations, including rigging, modeling, lighting, composition, etc. Specifically, to provide viewers with a clear understanding of the offshore wind power project in Ben Tre, Kim Marcom’s animators utilized 3D animation to construct turbine blades, turbine foundations (monopile and jacket foundations), electric power poles, offshore substation, submarine cable tower, marine environment, and soil environment.  

Read more: What is 3D Animation? Highly attractive 3D animation advertising trends 

3D-animation-in-project-introduction-video
Kim Marcom’s designers had to undergo a series of complex processes to create vibrant 3D animations.
Source: Kim Marcom

Kim Marcom also employed the “3D tracking frame model” technique in real-world footages of Ben Tre, visually demonstrating the electricity transmission process from offshore to onshore substations. This technique provides a realistic perspective on Mainstream’s power transmission solutions. 

3D-animation-in-project-introduction-video
“3D tracking frame model” technique in real-world footage of Ben Tre
Source: Kim Marcom

3.  3D Animation Production Process at Kim Marcom

The animated video production process is complex. Here are the basic steps that the Kim Marcom team followed to create the 3D animation scenes for the Project Introduction Corporate Video:

3.1 3D Layout
The 3D layout contains basic 3D attributes such as the shape, environment, object’s size, proxy geometry, etc.

3.2 3D Modeling
At this step, we will craft a geometric surface representation of an object in specialized 3D software

3.3 3D Texturing
This is the process of adding detail, color, and surface properties to a 3D model.

3.4 3D Lighting
It’s a crucial element in creating realistic and visually appealing images and animations.

3.5 Rendering
Rendering is the final stage in creating an animated video. It’s where all the hard work of modeling, rigging, animating, texturing, and lighting comes together to produce the final animated video production.

3D Animation truly enhances the impact of Mainstream Corporate Video project. Utilizing animated video service, Mainstream was able to visualize the information on their offshore wind power project, fostering connections with customers and investors. Kim Marcom is here to transform concepts into unforgettable 3D animation visuals, establish brand value and create opportunities to reach potential customers.

Let’s collaborate and create something extraordinary together! 

Contact us for more information

📞Hotline: 0917 407 966

📩Email: kim@kimmarcom.com

🌐Facebook: https://www.facebook.com/KimMarcomVN 

🌐YouTube: https://www.youtube.com/c/KimMarcom

 

 

“Feast for the Eyes” Explodes with Fashion Commercial Video for Handbag Advertising

“Feast for the Eyes” Explodes with Fashion Commercial Video for Handbag Advertising

The fashion industry’s dynamic growth has prompted businesses to be concerned with their communication strategies. In this competitive landscape, commercial video is a “golden standard” that reaches a large audience in a short amount of time. It allows businesses to amplify brand visibility and convey messages through engaging visual storytelling. This article is a must-read for diving deeper into the commercial video for fashion handbags! 

1. Kate Spade – From Passion to Fashion Empire

Kate Spade has become a household name for fashion enthusiasts worldwide. From a humble start with just six essential handbags, Kate Spade soon made a name for itself and became well-known for a series of nylon handbags that became it-pieces among adolescent women living in the city. 

Kate Spade’s handbags always stood for optimistic femininity, oscillating between classic and playful design. These are also core values that the brand founder wants to convey in each handbag. After many years, Kate Spade is still considered one of the most inspiring and prominent brands among the other renowned names in the fashion industry. 

We value thoughtful details. We think a layer of polished ease looks (and feels) so chic. And to us, modern, sophisticated colors make a personal style statement all their own.” – Kate Spade

Kate Spade revolutionized modern fashion, becoming an icon for American women of the 1990s.
Source: Internet

Read more: TV COMMERCIAL VIDEO PRODUCTION 

2. Fashion Commercial Video – A Visual Symphony In Every Frame 

In today’s fast-paced digital era, Commercial Video has become an influential tool for businesses, especially fashion businesses, to captivate audiences. Being inherently visually driven, the fashion industry should fully embrace Fashion Commercial Video to showcase creativity, trends, and product beauty. 

Through Fashion Video Commercials, the subtle details of the product will be accentuated by multi-dimensional shots. Additionally, the impressive combination of camera angles, sound effects, and lighting will also create an exhilarating experience. An eye-catching visual feast helps the brand leave their mark on the customer.

Kate Spade New York Fashion Commercial is a valuable tool for businesses to build brand awareness, connect with their target audience
Source: Kim Marcom

Read more: Artistic iTVC Commercials –  A Rising Trend in Fashion Advertising  

3. An Explosion of Visual Experiences in Kate Spade Fashion Commercial Video

To accentuate each handbag, Kim Marcom’s production team opted for a dark background and flexible lighting to capture the finest details of each product. In addition, understanding brand values is also the reason why Kim Marcom chose a modern tone & mood for Kate Spade. Under the close-up shots, the beauty of the fashion handbags is presented in a variety of styles, creating a visually satisfying experience. 

Behind every commercial video is the dedication of many departments.
Source: Kim Marcom

Read more: Kate Spade Fashion Film iTVC 30s

4. Fashion Commercial video production process at Kim Marcom

Typically, a Fashion Commercial Video production process takes about 15-40 days to complete, depending on the project’s complexity, including:  

4.1. Information receiving and plan consulting

Each enterprise has distinct business objectives and customer segments. Therefore, Kim Marcom’s Creative and Producer teams research before embarking on the next phases. This allows us to consult Budget Optimization and Communication Effectiveness solutions for the project Kate Spade New York Fashion Commercial.

4.2. Ideas development 

The creative team brainstorms to integrate brand messages into unique ideas. A compelling idea not only effectively conveys the brand’s message but also creates an emotion in the target audience and leaves a lasting impression.  

4.3. Script creation & Storyboard

After writing the fashion commercial video script, the Design & Creative team continued creating the storyboard. Storyboarding is a visual way of organizing ideas and planning a project from start to finish. 

The storyboard is a great way to ensure the production team is pointed in the right direction. It also delivers what the client needs to sign off on before shooting begins.

4.4. Shooting

The fashion handbag video production will be based on the detailed script and storyboard. The filming process typically takes 1 to 3 days, depending on the specific project.

4.5. Post-production 

At this final phase, the fashion commercial video is threaded together for the final product. The post-production stage includes editing, color correction, assembly, sound editing, animation, voiceover, and visual effects insertions,… 

Behind every commercial video is the passion and hard work of many individuals. Kim Marcom is here for each step of your fashion commercial video production, from ideation to final product. We always ensure the highest level of Quality – Optimization – Professionalism. A successful iTVC not only helps businesses establish brand value but also creates opportunities to reach potential customers.

Ready to ignite your brand’s story with Fashion Handbag Video? Contact us today! 

Contact us for more information: 

📞Hotline: 0917 407 966

📩Email: kim@kimmarcom.com

🌐Facebook: https://www.facebook.com/KimMarcomVN 

🌐YouTube: https://www.youtube.com/c/KimMarcom

corporate-promotional-video-for-tech-company
Corporate Promotional Video for Tech Company – TDI APJ VIETNAM

CORPORATE PROMOTIONAL VIDEO FOR TECH COMPANY – TDI APJ VIETNAM

For businesses in any sector, in order to make a signature mark, embodying the company values through Corporate Promotional video in related sectors will become a crucial tool in drawing in potential partners, clients and customers. Kim Marcom had the pleasure of taking on the video production project of Corporate Promotional Video for Tech Company TDI APJ VIETNAM recently.

corporate-promotional-video-for-tech-company
Corporate Video is a crucial tool in drawing potential partners of any business sectors

Kim Marcom as the trusted partner to produce Corporate Promotional Video for Tech Company TDI APJ – SAP’s Golden Partner

Established in 1968 in Japan, TDI Group made their start as an information technology company. With the aspiration to reach and expand the market in Asia, TDI Group merged with ABEO Vietnam and became TDI APJ Vietnam.

I. The Challenge

With the goal of exploring businesses activities, pushing to bring operation and software development services to business across Asia. During the process of determining a partner to create an ambitious tech company corporate video, TDI APJ has had high valuation with Kim Marcom for the creativity, the ability to capture customer’s insights and behaviors within Digital Technology sector.

corporate-promotional-video-for-tech-company
TDI’s challenge is to explore more business opportunites arcoss Asia

II. The Solution – Our Approach to Corporate Promotional Video for Tech Company

1. Pre-Production

Understanding the taste of the market and their targeted audience within the information technology sector, Our corporate introduction video service has a streamline process to ensure optimal time efficiency. Right from the very first step, we meticulously crafted the Script, Storyboard, right to the shooting schedule of the day in order to have the smoothest on set experience for our client. 

corporate-promotional-video-for-tech-company
Understanding the taste of the market allows us to craft every storyboards best fitted to your business

Our Corporate Video Production experiences spread across all sectors for multinational corporations. Kim Marcom set out to fully grasp the core values and business philosophy of our clients. The determination to conquer the global market of TDI APJ was the main fuel powering TDI’s unique storyline. We wanted to highlight the limitless ability of the current Digital Transformation sector.

2. Video shooting day

For most of our project, location scout is crucial for coming up with the shooting schedule. Our DOP and Creative team came to TDI’s office located in Ho Chi Minh city center. The production team made sure to best utilize the space for film and rest. The DOP explored all possible angles for the most artistic and accurate vision based on the Storyboard.

corporate-promotional-video-for-tech-company
Location Scout is crucial in coming up with aesthetic camera angles as well as shooting schedule

One of the key elements but often not talked about when filming in an office set is to synchronize employees uniforms as well as their working space. Those elements should also be taken into planning in order for a professionally crafted corporate introduction video.

corporate-promotional-video-for-tech-company
A professional corporate promotional video should take into account the unity of employees

During the filming day for TDI’s Corporate Video Production. We are truly grateful for the BOD and employees of TDI for their generous accommodation and support throughout the process so the filming day could conclude smoothly and on time with schedule.

Read more on our Corporate Video Production Service

3. Post-Production of Corporate Promotional Video for Tech Company

Post-production played a heavy role within this project for TDI APJ Tech Company Corporate Video. Our team of VFX artists went for a clean, minimalist approach to convey the precise, eficient digital world that TDI is thriving for.

corporate-promotional-video-for-tech-company

The minimalist set made way for the VFX graphics to take center and shine. The pacing, tone & mood, color grading expressed the modern, professional and minimalist path that TDI is moving towards.

corporate-promotional-video-for-tech-company

III. The Result 

Throughout the project, by utilizing the extensive knowledge of branding, insights, and premium corporate video production service, the approach ensured the final product conveyed the excellence synonymous with TDI APJ. The outcome was a high-tech, modern corporate video that perfectly encapsulates their brand identity. 

Our commitment to foster a relationship with our clients is based on trust and mutual understanding. We are immensely grateful for the faith TDI put in us as the trusted advisor for their corporate introduction video project.

Let’s tell your story to the world! Contact us today for a free consultation on your Corporate Video, Television Commercial, Explainer Videos etc.. Whatever you have in mind, let us know!

Email: kim@kimmarcom.com

Hotline: 0917 407 966 

Facebook: https://www.facebook.com/KimMarcomVN 

YouTube: https://www.youtube.com/c/KimMarcom

You cannot copy content of this page

(+84) 918 421 966
Liên hệ