KATE SPADE NEW YORK HANDBAG VIDEO – THE MAKING OF SPADE FLOWER JACQUARD COLLECTION  

Fashion Commercial Video is a creative and powerful communication tool in the dynamic fashion industry. Kim Marcom had the pleasure of participating in Kate Spade’s fashion handbag video project recently. 

About Kate Spade
Founded in 1993, Kate Spade New York is an iconic American fashion house renowned for its sophisticated aesthetic. The brand’s signature blend of bold colors, clean lines and optimistic feminity has captured the hearts of fashion-forward individuals worldwide.    

I. The Challenge: Why Kate Spade Needs A Fashion Handbag Video? 

Despite being a long-standing brand in the fashion industry, some people still have inaccurate perceptions about Kate Spade. They’ve heard from customers that their products are not high quality and prestigious, or do not offer investment pieces. Therefore, producing a Fashion Handbag Video is an opportunity to show the behind-the-scenes look at what goes into making quality handbags.

Read more: Kim Marcom Corporate Video Production Service

II. The Solution: Kim Marcom Becomes The Partner To Produce Kate Spade’s Fashion Handbag Video  

To overcome these challenges, Simone has chosen Kim Marcom to produce Kate Spade’s fashion handbag video. This video will spotlight the Spade Flower, Nouceau, and Deco collections – luxury product lines from Kate Spade. Through the creative endeavor, the brand’s video aims to:
– Romance their core handbag families, and communicate quality, craftsmanship and design to the customer
– Differentiate their Luxury Product line from other Off-price offerings.
– Using in Marketing to create social, site, and email assets that feature deeper storytelling around quality and design.

So, what steps did the Kim Marcom team take to produce a fashion handbag video that met Kate Spade’s goals?

2.1. Pre-Production Phase

Upon receiving the brief from Kate Spade, the Kim Marcom team embarked on a creative journey, developing Storyboards and Moodboard that closely aligned with the brand’s goals. By exploring concepts such as “The artisan’s touch,” “From sketch to stitch”, “Innovative techniques”, “A symphony of sounds”, and “Emotional connection,”… the team created a visual narrative that would evoke a deep emotional response in the audience.

Next, we presented all our creative proposals to the client and prepared a detailed shooting list. A pre-production meeting was arranged to discuss Fashion Commercial Video production in detail with the client. This crucial step ensured a smooth production process. With years of experience producing commercial videos for multinational corporations, Kim Marcom consistently delivers innovative ideas to help clients capture the market.

2.2. Shooting Day

On shooting day, the Kim Marcom team eagerly arrived at the Kate Spade handbag factory. Every camera angle was meticulously framed to tell the story of Kate Spade’s high-end handbags. Our DOP and Cam OP always strive to capture the most visually stunning shots, aiming to not only emotionally connect with the audience but also to convey the brand’s goals.

We truly appreciate the warm welcome and support by the management and staff during the shooting day. As a result, the Fashion Handbag Video production process was carried out efficiently and according to plan.

2.3. Post-Production Phase

Now it’s time to bring all the pieces together to create a truly perfect fashion handbag video for Kate Spade! The soft fonts and artistic color have made Kate Spade’s luxury handbags with a sense of romantic charm. Every frame of the film is a visual art experience. 

Besides that, the music and sound effects are crucial for a fully immersive experience, and our editors have chosen them with great care. 

III. Result

With the talented video production and creative team, Kate Spade’s fashion video has fully expressed the brand’s goals and captures the impressive journey of crafting high-end, fashionable handbags. And this is exactly what has been delivered throughout the Kate Spade New York Fashion Commercial Video:
– The Premium Handbag Collection’s craftsmanship
– The detailed process from sketching to finished product
– The meticulous designs of high-quality handbag lines
– The quality of leather and hardware used in Spade Flower, Nouceau, and Deco collections

At Kim Marcom, we prioritize video quality above all else, working closely with our clients to create exceptional results. We are deeply grateful to Kate Spade for trusting us as a reliable partner on the journey to spread the brand’s values.

Contact us today to Boost your Brand’s value with a professional  Fashion Commercial Video!

Contact us for more information

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